It was the night we had all been waiting for; tickets were sold out, designers were putting the final touches to gowns and the goodie bags were packed and placed on the seats. The bags contained (amongst other things) the four main essentials, something 'sweet to eat' (biscuits from our soon to open new retailer Cookie Dough Biscuits), something 'beauty related' (Skatt hairbrush and voucher and Marina's Ambrosia 24k eye masks), something 'fashion to wear' (Breathless singlet) and something 'fashion related to read' (latest issue of Sheila Magazine, containing the 8 page photo editorial from Times Square Claremont retailers). Done, done, done and done!!
Set between Lemongrass Thai and L'Amour Kids & Giftware in Times Square Claremont, the runway was adorned with stunning arrangements by Hannah Etherington Flowers in an intimate gathering to unveil the best of Spring/Summer fashion for 2013/14.
Inside Lemongrass Thai Restaurant, the lovely people from Perth Lolly Buffets put on an adorable Spring themed selection of sweets with something for every sweet tooth. While Cocktail Gastronomy supplied a specially crafted cocktail for the occasion - the Times Square 'White Lady', a mixture of gin, Elderflower liqueur, fresh lemon and an edible pansy. Not to forget the scrumptious food provided by the venue themselves, with Lemongrass Thai's yummy crab cakes, spring rolls and much more served to guests as they mingled.
The runway was a vision in 'pure white' ready for the burst of colour that was to come!!
A big thanks to the wonderful guys at WED on Beaufort for transforming our humble laneway into a fashion ready runway. Music was pumping from Empyrean Events and the vibe was set for a great night.
Beautiful floral arrangements by Hannah Etherington Flowers.
Photo by MAD LOVE NATION.
A bevvy of Perth bloggers, stylists, Times Square Claremont retailers and guests mingled at the sold-out event and the show hadn't even started yet!
Photo by Times Square Claremont
Photo by Trish of Le Fancuille
First to appear on the runway was the ready-to-wear show, with a bang of sequins and sparkle as Ruth Tarvydas unleashed her new collection of edgy and feminine Spring wear, like nothing we have seen before!
The full gallery of images taken by our official photographer for the night MAD LOVE NATION (including behind the scenes, the entire runway show and social pics) will be uploaded online very soon. In the meantime check out a variety of shots taken by some of our favourite bloggers/photographers on the night:
BEHIND THE SCENES
Creative direction and styling of the runway show was by SMAC STYLING
Thanks to the girls at Leona Edmiston for letting us transform their store into our model backstage area, it was much appreciated and a gorgeous setting! Model seen here wearing Tarvydas.
The wonderful 'White Lady' signature cocktails from the guys at Cocktail Gastronomy.
All above images were taken by Pia of MAD LOVE NATION.
The yummy selection from Perth Lolly Buffetts
TARVYDAS
Photos by Trish of Le Fancuille
AE'LKEMI
Photos by Trish of Le Fancuille
BETTY TRAN
Photos by Adam of I LIKES YOU
Photo by Trish of Le Fancuille
LEONA EDMISTON
Photo by Adam of I LIKES YOU
Photo by Matthew Tompsett of WAToday.com
LOST SOULS BOUTIQUE
Jonte SS13/14 collection
Zhivago SS13/14 collection
Photos by Trish of Le Fancuille
LUIRE
Photo by Trish of Le Fancuille
Photo by MAD LOVE NATION
POPPY LISSIMAN ADDITION
Photos by Trish of Le Fancuille
SANA BOUTIQUE
Photos by MAD LOVE NATION
BREATHLESS
Photos by MAD LOVE NATION
JOMAY CAO
Photos by Trish of Le Fancuille
Photo by Matthew Tompsett of WAtoday.com.au
L'AMOUR KIDS
Photos by Trish of Le Fancuille
These gorgeous little girls parading L'Amour Kids & Giftware STOLE the show! They were utterly adorable and those struts could put Heidi Klum in her place!
Article by Holly Johnsen, Fashion Writer for Times Square Claremont