Sweet treats, sparkling wine and bright flowers surrounded guests at the Grand Opening of Jomay Cao's Flagship Store at Times Square Claremont earlier this week.
Filling the Avion Way store, Perth fashionistas admired SS14 Palais Obscur; from bright statement shorts and dresses, to elegant black bandage dresses and white floor length summer dresses.
Guests were treated to sparkling wine from WA Cleanskin Cellars and delicate red velvet cupcakes and macarons from Sweet Petite Creations.
Looking truly at home in her new store, Jomay Cao's SS14 collection was worn by live mannequins who glided through the store.
"I know that fashion isn’t considered to be a form of fine art, but I still like to think that I create wearable pieces of artwork that have the ability to provide women with a strong sense of self and style," says Jomay.
"I can genuinely say that I love every aspect of my job; from the initial research process, to design, to customer liaison. Every day I am presented with new opportunities, challenges and rewards and it brings me so much pleasure."
Make sure you visit 11 Avion Way at Times Square Claremont and you will be sure to find that perfect something you are looking for. Even I couldn't help myself, I purchased the leatherette sleeve dress, just one of the many items available in store now.
"Fashion is important in the sense that it reflects the cultural, political and economic environment of a particular time and place. There’s something great about being able to tell all these things about an era based on what the people were wearing." - Jomay Cao.
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